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Shop Main Street LLC

Privacy and Security Policy

Last updated: February 01, 2013


The Shop Main Street Program (the "Program") is committed to maintaining the confidentiality, integrity and security of all Member Data ("Member Data"). This Privacy and Security Policy explains how we protect any Member Data provided through the Shop Main Street Program Website, (the "Site"), and how we use that information in connection with the Program we offer through the Site.

The Program has adopted rigorous privacy and security policies and procedures based on industry standards to guard against identity theft and provide security for Member Data and other information used by us to provide the Program. We regularly re-evaluate our privacy and security policies and procedures and adapt them as necessary to deal with new challenges.

We strictly limit the collection and use of Member Data

Certain areas and features of the Site are available without registration or the need to provide any information to us. However, other features of the Site or the Program do require registration which involves providing the Program with your name, a valid email address and a user-selected password (collectively, the "Registration Information"). In order to benefit from the full functionality of the Program, you also must provide either (a) the account number and routing number for a US-based Bank Account, (b) account information for a valid PayPal account, or (c) a valid credit card number (collectively, the "Account Information"). The Registration Information and Account Information are collectively referred to in this Privacy and Security Policy as Member Data. We collect and store only the minimum information necessary for us to provide the Program to our Members.

You are responsible for maintaining the confidentiality of your Login ID and Password

We maintain strict rules to help prevent others from guessing your password. We also recommend that you change your password periodically via the Site. Your password must be at least 6 characters in length. You are responsible for maintaining the security of your email address and password. If you believe that any data element of your Registration Information has been stolen or made known to others, you must contact us immediately at , but in any event, you should change your password immediately via the Site. We are not responsible if someone else accesses your account through Registration Information obtained from you or through a violation by you of this Privacy and Security Policy or the Program's Terms and Conditions.

Your data is secure

We use a combination of firewall barriers, encryption techniques and authentication procedures, among others, to maintain the security of your online session and to protect the Program accounts and systems from unauthorized access.

Our servers are housed in a secure facility. Access requires multiple levels of authentication, including biometrics procedures. Security personnel monitor the system 7 days a week, 24 hours a day. The Site is tested daily for any failure points that would allow hacking.

We are fully PCI-DSS and SAS 70 Type II compliant, and our databases are protected from general employee access both physically and logically. We enforce physical access controls to our offices. Only a limited number of senior management and technical personnel have access to our databases. Employees are prohibited from placing sensitive content on insecure devices. We encrypt your password so that it cannot be recovered, even by us. All backup media also are encrypted.

Your Privacy is Our Highest Priority

We do not and will not sell or rent your Member Data to anyone, for any reason, at any time.

The Program uses and discloses your Member Data only as follows:

  • to analyze site usage and improve the Program;

  • to process payments of rewards and other amounts payable or receivable through the Program;

  • to deliver to you any administrative notices and communications relevant to your use of the Program;

  • for market research, project planning, troubleshooting problems, detecting and protecting against error, fraud or other criminal activity; to enforce the Program's Terms and Conditions; and

  • as otherwise set forth in this Privacy and Security Policy.

The Program may make anonymous or aggregate Member Data and disclose such data only in a non-personally identifiable manner for research or promotional purposes. Such information does not identify you individually. Access to the Member Data you provide is strictly restricted to the Program employees and contractors, on an as-needed basis and in accordance with specific internal procedures and safeguard governing access, in order to operate, develop or improve the Program. These individuals have been selected in accordance with our security policies and practices and are bound by confidentiality obligations. They may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.

Changes to your Member Data

If your Member Data changes while you are a member of the Program, you may update it at any time via the Site. If your Member Data is outdated, incomplete or incorrect you may not be able to take full advantage of the Program.

When you visit the Site, we may collect technical and navigational information, such as computer browser type, Internet protocol address, pages visited, and average time spent on our Site. This information may be used, for example, to alert you to software compatibility issues, or it may be analyzed to improve our Web design and functionality.

We may use technologies such as cookies to help us improve your experience. "Cookies" are text files that are inserted and stored by your Web browser on your computer's hard drive. The Program may gather information about you or your preferences through cookie technology.

Please note that most Internet browsers will allow you to stop cookies from being stored on your computer and to delete cookies stored on your computer. If you choose to eliminate cookies, the full functionality of the Program may be impaired for you. We encode our cookies so that only we can interpret the information stored in them.

We may use third-party program providers to help us analyze certain online activities. For example, these program providers may help us measure the performance of our online campaigns or analyze visitor activity on the Site. We may permit these program providers to use cookies and other technologies to perform these programs for the Program. We do not share any Member Data with these third party program providers, and these program providers do not collect such information on our behalf. Our third party program providers are required to comply fully with this Privacy and Security Policy.

Disclosure of your information to protect our rights or if required by law

Notwithstanding the foregoing, the Program reserves the right (and you authorize the Program) to share or disclose your Member Data when the Program determines, in its sole discretion, that the disclosure of such information is necessary or appropriate:

  • To enforce our rights against you or another user or in connection with a breach by you or such other user of this Privacy and Security Policy or the Program's Terms and Conditions;

  • To prevent prohibited or illegal activities; or

  • When required by any applicable law, rule regulation, subpoena or other legal process.

Deleting your data

Except as may otherwise be provided in the Merchant Membership Agreement between a Member and the Program, the Program will promptly honor any Member's request to delete such Member's Member Data in whole or in part.

When you request us to delete your account for the Program, your data will be permanently expunged from our primary production servers and further access to your account will not be possible. However, your data may remain on a backup server or media, which the Program maintains to ensure our continued ability to provide the Program in the event of malfunction or damage to our primary production servers. We also reserve the right to use any aggregated or anonymous data derived from or incorporating your Member Data.

Email communications from the Program

We communicate with registered Members primarily through news, messages and notifications on the Site. However, we may send non-promotional, Program-related emails to you from time to time. We may also send emails from time to time that promote the Program or Program Members. We may also send emails containing invitations to subscribe to email newsletters.

The Program subscribers have the ability to opt-out of receiving our promotional emails and to terminate their newsletter subscriptions by following the instructions in the emails. Opting out in this manner will not end transmission of Program service-related emails.

We post updates on the Site whenever there is a change to our Privacy and Security Policy

We update this Privacy and Security Policy periodically. The date last revised appears at the top of the Policy. Changes take effect immediately upon posting.

Contact us if you have any questions or concerns

Members should be aware that certain provisions of this Privacy and Security Policy are subject to the terms of the Merchant Membership Agreement between such Member and the Program.

If you have questions, comments, concerns or feedback regarding this Privacy and Security Policy or any other privacy or security concern, please contact us at We will work closely with you to ensure a rapid and personal response.

Shop Main Street
Shop Main Street Program
1620 Bond Street
Naperville, IL 60563
1 855-733-SHOP (7467)